Milani Cosmetics has launched a new online campaign – “What’s Your Beauty Identity?”

The campaign aims to inspire “beauty enthusiasts to tap into their individuality through unique makeup looks,” according to a press release.

The campaign has kicked off with an interactive digital contest on its Facebook page and Instagram, through March 31, 2016.

Laurie Minc, president, Milani, said: “The ‘Beauty Identity’ campaign sets the perfect stage to celebrate each individual and the diversity of our audience. We want to share our admiration for all Milani users by creating looks that resonate with them and educate them on how to elevate their true beauty through the use of these cosmetics.”

The Details

Every Thursday, now through March 31st, 2016, Milani will post a “themed beauty identity,” such as The Romantic (this theme is shown above), or The Naturalist, along with the products that will help beauty fans to get the look. 

Social media fans can enter the contest via Facebook by liking the brand’s page, liking the image shown above in the brand’s Facebook post, and tagging a friend in the comments; and on Instagram by using the hashtag #MilaniBeautyID; following and tagging @milanicosmetics. See here for additional contest info.

Two winners will be chosen each week, per platform, and announced every Wednesday. Product bundles featuring the products highlighted within the look will be shipped out to the winners the following week.

Photo: Milani’s Instagram